Christian Capuani
UX & CRO Manager
Analyzing data, understanding people, designing better experiences
WHO I AM
UX researcher & designer and conversion rate optimization specialist. Exploring data and user behaviors is my daily commitment to design better digital experiences. I like tests, numbers and heatmaps, but I especially love to discover what they hide: people and their needs.
My professional background
Experience
Senior CRO specialist / UX researcher & designer
Pro Web Consulting - Cerved ON Marketing Services, Jun 2018 - current
I manage CRO projects by conducting expert reviews and user research. My duties also include the design of wireframes and prototypes to guide the development phase.
Research and testing methods: competitive benchmark, expert review, heuristic evaluation, data analysis, funnel analysis, form analysis, in-page user behavior analysis (mouse tracking), online survey, A/B testing, remote user testing.
Service and product design activities: personas, customer journey map, flow design, requirements specification, wireframing, prototype testing.